Erika Giles

A customer's experience with one or more of your touchpoints can make or break a sale. Every touchpoint channel and…

Not every content management system (CMS) is created equal. They all have different features and capabilities that make them great,…

Starting or running a successful business, takes planning and focus. Part of the process includes setting goals, running projections, and…

Website migrations are sometimes a necessary evil that businesses must carry out. They require intricate planning and thoughtful decision making…

Knowledge bases! It may sound like a boring topic. Nobody out there describes themselves as the Michelangelo of knowledge bases,…

There comes a time when many brands need to leverage their marketing strategies by doing something daring and exciting to…

Subscription websites have gained popularity in recent years. This recurring revenue business model is a great way for creators to…

Great taglines have a few things in common — they're memorable, short, and they perfectly define a brand. Creating a…

Clocking in with over one billion monthly active users, Instagram is a visual marketer's perfect match: Content reigns supreme, and…

The type of products and services you offer should dictate which generations you market to. For example, if you sell…

The most effective salespeople have a mastery of communication that allows them to speak with customers and prospects in a…

Subdomains and subfolders each offer different features and SEO benefits for your website. But, the age old question between search…

A website is your virtual storefront or office. It is often the first thing people check when doing research about…

Ever heard the saying, “never trust a skinny chef?” Well, when it comes to SaaS providers, the saying is “Never…

Co-branding and co-marketing are both examples of how sometimes more is better. One brand may be doing fine on its…