Erika Giles

Nearly 90 percent of startups fail. Why? Because achieving growth for your startup isn't easy to maintain by yourself. You…

Making smarter decisions when setting goals, budgeting, prospecting, and hiring is possible when you are able to forecast sales accurately.…

Growing organic website traffic is like trying to walk up the stairs with a hamper full of clothing. Laundry falls…

Partnership marketing has been around in some form or another since the beginning of marketing itself. Like other marketing strategies,…

Mobile has recently become more important than desktop. If you optimize your desktop website and not your mobile website, then…

The success of your sales closers is directly related to your sales development team. When your sales development team is…

Location pages are important for small and large businesses alike. They help consumers find brands through organic local search. If…

The term minimum viable product or MVP tends to be thrown around a lot in the startup world. If you…

Website accessibility is no longer an optional feature for your site to have. It is now mandatory for you to…

Building a sales team involves more than hiring a few sales agents and putting them in a room together to…

Cloud integration is a core challenge that many of today's enterprises face. Many enterprises often possess more than one hundred…

You've reached an important milestone in your business by getting approved for Series A funding. After you receive your funds,…

A crisis often creates a deep sense of fear and dread in the hearts of most people. Marketers must shift…

Brand messages often describe what your brand has to offer in a way that is persuasive, motivational, inspirational, and memorable.…

With so many branding strategies in marketing to choose from, it may be difficult to pinpoint which brand strategy types…