Sales call reports are easy to forget in the day-to-day sales shuffle because they aren't the most glorious part of…
Sales Management
Latest Articles By Erika Giles
As marketers, we talk a lot – almost every day – about building brand relationships. But here’s the plain and…
Erika Giles December 2, 2020
Strategy
Information and knowledge is easy to lose in the day-to-day shuffle during standard business operations. Sometimes your top sales performers…
Erika Giles November 18, 2020
Sales Management
A common problem that plagues organizations is the disconnect that exists between marketing and sales. Marketing teams may be working…
Erika Giles November 16, 2020
Strategy
Sales isn’t an easy profession. It is truly about having the right approach to communicating with prospects and leads. It…
Erika Giles November 11, 2020
Sales Management
Filling your sales pipeline is a high priority task that is often a major challenge. Many companies rely on their…
Erika Giles November 5, 2020
Strategy
Looking to utilize LinkedIn ads to reach your target audience? LinkedIn Message ads are a great way to start! LinkedIn…
Erika Giles November 3, 2020
LinkedIn
As your business expands, your lead generation strategy needs to expand too. A growing business usually brings in more leads…
Erika Giles October 27, 2020
Strategy
Have you ever met someone for the first time and they overshared personal information about their lives? If so, you…
Erika Giles October 23, 2020
Sales Management
When it comes to keeping your customers happy, providing them with a voice is crucial. And the channels you provide…
Erika Giles October 15, 2020
Customer Experience
Creating a positive workplace culture is important for many reasons. It can help you retain your top talent, foster a…
Erika Giles October 12, 2020
Business Articles
Creating landing pages is one of the key elements of a comprehensive inbound marketing strategy. Landing pages have been around…
Erika Giles October 12, 2020
Online Marketing
B2B sales offers up some unique challenges for sales teams to conquer. The sales techniques must be highly targeted to…
Erika Giles October 9, 2020
Sales Management
It wasn’t that long ago, really, when sales and marketing were separated by a body of water that seemed impossible…
Erika Giles October 8, 2020
Sales Management
No matter what industry you’re in, you have a target audience. And that audience is somewhere in the deep nether…
Erika Giles October 7, 2020
Strategy
Email is a primary form of sales communication, but the problem with emails is they don't always get opened by…
Erika Giles October 6, 2020
Email Marketing