Jay Leonard

If you want to take your content marketing to the next level, then it's time to finally jump in and…

In today’s business environment, the adage to “work hard, play hard” has become just work hard for many companies. Employees…

This just in: media relations is getting tougher. Much, much tougher. The stats back up the claim. Consider the following:…

More than 15 years after the phrase was coined, account-based marketing (ABM) is still trending among enterprise-level sales organizations. A…

Today, organizations need agile leadership like never before. In a fast-paced business world filled with change and disruption, leaders must…

If you Google “Instagram Declining” you’ll discover a new topic starting. This happens it seems every few years. One thing…

Apptentive recently published The Ultimate Guide to Customer Experience, a comprehensive eBook diving into everything customer experience (CX); from breaking…

When you first try email marketing and get results, a whole new world of opportunity appears. You write down a…

For businesses to be successful in today's digital world, having an effective digital marketing strategy is crucial, but that doesn't…

The life-long tradition of touching and scrolling that came around since touch screen phones are almost done away with. If…

The following social media marketing industry interview is with Gary Pershad, Chief Marketing Officer of Getchogrindup LLC, Co-host of the…

If you want to grow your audience, build an email list, and generate sales, have you considered using lead magnets?…

Increasing revenue is a frequent thought on entrepreneurs’ minds. In reality, there’s often an easier way to generate more income:…

Developing a diverse Local SEO strategy for companies with brick and mortar addresses includes establishing and optimizing a Google Business…

The phrase Customer Experience (CX) didn’t become en vogue until 2008 when it surpassed Customer Satisfaction as the primary customer-focused…