Analysts love metrics. Specifically, metrics that can be easily selected, tracked and added, which when aggregated provide the raw data…
Online Marketing
Latest Articles By Jay Leonard
No, I’m not talking about going native, I’m talking using tribal marketing; creating collaborations that benefit individual members more than…
Jay Leonard October 4, 2011
Marketing
The whole Netflix issue clearly shows what can go wrong when a company fails to communicate with its customers. The…
Jay Leonard October 4, 2011
Business Articles
As a general rule you probably shouldn’t be playing video games at the office. However, back in the day Microsoft…
Jay Leonard October 1, 2011
Tech & Gadgets
Brands are on a Transformational Journey The future. Coming soon! Imagine for a moment that brands are on a magical…
Jay Leonard September 28, 2011
Branding
Foursquare announced Tuesday that this location-based service hit a billion check-ins, which is a pretty big milestone for a fairly…
Jay Leonard September 23, 2011
Social Media
Tips for how your agency or firm should do outreach the right way Unlike a few years ago, nowadays everyone…
Jay Leonard September 22, 2011
Blogging
One of the great things about my particular community, I’ve discovered, is that people aren’t afraid to ask me questions.…
Jay Leonard September 21, 2011
Social Media
Feeling overwhelmed by the many metrics in your AdWords account? While information is helpful, too much can be confusing. It's…
Jay Leonard September 20, 2011
Online Marketing
In the coming weeks, I will detail more than 30 key reasons why private online communities fail and how companies…
Jay Leonard September 14, 2011
Social Media
Study Reveals Marketers Still Not Practicing True Integration Despite what came out of the State of Marketing Report from the…
Jay Leonard September 13, 2011
Strategy
There is a rule that has floated around in the social media world for quite some time called the Rule…
Jay Leonard September 11, 2011
Online Marketing
Why do you lose customers? The #1 reason that customers leave you is because they think that you don’t care…
Jay Leonard September 10, 2011
Loyalty Marketing
Value (through the customer’s eyes) = f (Outcome, Experience) Another way of saying the same thing is to say that…
Jay Leonard September 8, 2011
Marketing
Conspicuous consumption is a term that rings familiar with any economist, but two such experts, who happen to be the…
Jay Leonard September 1, 2011
Marketing
Chuck Norris’s toughness is so legendary, there are hundreds of Chuck Norris jokes on the internet about his strength and…
Jay Leonard August 31, 2011
Marketing