You may have seen a few days ago that there was a debate in the media about whether or not…
Leadership
Latest Articles By Jay Leonard
I didn’t realize it until this week, but there still seems to be some confusion about Social CRM in certain…
Jay Leonard August 31, 2011
Marketing
I’m a water rat. I love going to the beach. Even with all the chatter about the threat of sharks…
Jay Leonard August 23, 2011
Leadership
How long can you tread water? Would sixty months be unreasonable? Marketers, get yourselves in shape for the long haul.…
Jay Leonard August 19, 2011
Marketing
HP Pavilion dm1z 11.6" Netbook w/ AMD E-350 Dual Core (1.6GHz) Pros: Battery life, price, keyboard, performance for cost Cons:…
Jay Leonard August 17, 2011
Tech & Gadgets
The NFL’s preseason began on Thursday, which means we’re only a few weeks away from football season. And in my…
Jay Leonard August 16, 2011
Branding
While 2011 may technically be known as the Year of the Rabbit (at least according to the Chinese Zodiac), the…
Jay Leonard August 15, 2011
Marketing
Most organizations maintain an opt-in email list of customers, prospects, members, or donors and use the lists as a way…
Jay Leonard August 14, 2011
Marketing
LinkedIn floats, Twitter goes after another round of funding, Facebook hits 750 million users, Google+ hits 25 million users in…
Jay Leonard August 4, 2011
Social Media
I’ve always been a huge fan of roller coasters. Ever since I was a small child, I have loved the…
Jay Leonard August 1, 2011
Branding
Just over two months ago Google announced their Google +1 Button, and yesterday they expanded on the offering by releasing…
Jay Leonard August 1, 2011
Social Media
In a recent article titled “The people formerly known as the audience”, The Economist looked at how social media technologies…
Jay Leonard July 21, 2011
Social Media
Say you're a consumer... Oh wait... you are. So how do you make your purchases? Chances are, you use catalogues,…
Jay Leonard July 20, 2011
Online Marketing
It takes more than a snarky attitude and knowledge of hashtags to be successful in social media. Being likable, retweetable,…
Jay Leonard July 5, 2011
Social Media
Last September, MarketingProfs and Junta42 teamed up to produce a report on the state of content marketing. Their research concluded…
Jay Leonard July 3, 2011
Content Marketing
Want to buy Facebook fans? Why not buy some Twitter followers to boot? There are companies that you can actually…
Jay Leonard June 29, 2011
Social Media