Brand Awareness has two main goals. The first is moving the knowledge of your product or service from the unknown…
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
Personal branding is more than just a 30-second elevator pitch used to introduce yourself. While it is important to quickly…
If you’re reading this, chances are you think your brand can be doing better in the consistency department. Perhaps your…
What is brand? Brand is a catch all term that we use to describe the look and the feel of…
When it comes to branding, businesses aren’t the only ones with something to gain. And as many businesses as there…
Here at Wishpond, we talk a lot about marketing tools -- today, we want to talk a bit more about…
Creating a brand identity for your small business that helps define your brand image is an important task that many…
Narratives compel us. They’re familiar. They’re memorable (22 times more memorable than facts, according to one psychologist). So it’s no…
The shortage of labor, or rather the lack of qualified specialists, was a familiar state-of-affairs in the 1990s. In fact,…
AI has become the go-to technology for businesses to be able to connect with their audiences, in the right manner.…