Jay Leonard

Project risk assessment is an essential part of any project management plan. This guide shares 6 key steps in assessing…

Understanding who your customers and prospects are is one of the most critical factors to retaining and acquiring customers. Consumers…

Naturally, every process is driven by another one. Modern technology is shaping our lives, the ways we do business and…

New companies can spend up to 20% of gross revenue on sales and marketing costs. For small businesses, that’s a…

The B2B eCommerce market is growing by leaps and bounds. The soaring revenues in the B2B segment of the global…

I’m sure you have heard the saying, You get one chance to make a great first impression. That applies to…

Information travels quickly in today’s highly-connected global economy. In addition to providing companies with unparalleled flexibility, this interconnected environment also…

Are you leveraging prospect data, predictive analytics, and automation responsibly? Today, the availability of data helps us predict potential customers’…

Video on social has historically been horizontal, with dimensions longer than they are tall so you get that wide, TV-like…

Continuous improvement helps you make your agency better—but be careful about trying to improve things too quickly. Why? You’ll frustrate…

A consistent brand can help you: ✅ Gain credibility ✅ Inspire trust & loyalty in your customers ✅ Boost your…

Marketing practices have always been determined by technology. Printing technology enabled the rise of popular newspapers in the mid-19th century,…

How does your business use customer feedback to improve its operations? In a recent survey, 95 percent of respondents stated…

Font psychology sounds complicated, but it basically refers to what sort of font you use in your graphic design, and…

Let’s face it. These days, PPC campaigns are almost a marketing necessity. While not every business needs to market online,…