Jay Leonard

Father and son duo, Jimmy and Dante Alario invited Marcus Lemonis to their Italian restaurant, Dante's Italian Cuisine, to help…

If you’ve spent any time online, you likely know why affiliate marketing is effective. This strong marketing strategy acts as…

I tell my employees “I’ve been an employee longer than I’ve been a CEO,” and it still rings true as…

So many shiny objects. So little time. As soon as you focus on a successful marketing tool, along comes a…

File sharing solutions like Dropbox, WeTransfer, and a few others offer quick and easy ways to send documents to coworkers…

Google Posts are a welcome feature on Google My Business, especially since Google is always trying to promote relevant content…

In a customer-centered economy, where a lot of revenue growth occurs within the established customer base, churn is a big…

Marketing campaigns require effort. From coming up with ideas and creating content to publishing and sharing it, careful planning is…

What’s the funniest review you’ve ever seen on Yelp? My personal favorite is when I saw a review for an…

For the average reader, the concept of advertising might conjure glitzy office scenes from AMC’s Mad Men, in which sticky…

Business founders really need to know about something called the Minimum Viable Product, or MVP for short. MVPs are not…

Did you know that 29% of companies believe that their current customer or prospect data is inaccurate in some way?…

As an entrepreneur, you’re likely serious about your startup and want to succeed. But, there’s no rule that says you…

Traditionally, a sales pitch is defined as “a talk or a way of talking that is intended to persuade you…

Product usage metrics reveal the relationship your customer has with your product—and provide context for the relationship you should be…