Jay Leonard

Customer expectations have been increasing for the last twenty years along with the rise of online shopping. Improvements in eCommerce…

Call-to-action buttons. CTAs. They can be a tricky thing to get right. We’ve already discussed the best practices of which…

Holiday shoppers spent more than ever before in 2018. Estimates show that people spent 128 billion dollars online between November…

As marketers, we love tried and tested. We walk the road well-traveled, lacking the time, the budget or the opportunity…

Black Friday is upon us once again and whilst everybody is plotting out their discount TV purchases, and working out…

Are you familiar with PPC but unsure how search engine optimization fits into digital marketing? Do you need to include…

Your business website serves as the face of your brand and is meant to create a strong first impression. Additionally,…

Spending on cybersecurity is on an explosive rise. When new ransomware attacks occur every 14 seconds followed by infiltration attempts…

But salesmen don’t become legends. Because, you know, sales. Just like people often overlook Mick Jagger's skills as a great…

Mobile-first indexing makes Googlebot show the mobile version of pages in its SERPs by default. Previously, Google’s crawling, indexing, and…

We seem to be obsessed with metrics. Every organization I encounter has a long list of metrics. Terms like ACV,…

Many e-commerce businesses consider Amazon to be "the" place to be. However, Amazon shoppers want to see proof that your…

With 1.83 million buyers, eBay is one of the world’s most popular online marketplaces. It empowers businesses of every size…

Getting people to follow your company page can be hard. Unlike your profile page where you can request connections, you…

As you know your car runs smoother and requires less energy to go faster and farther when the wheels are…