Jay Leonard, Author at Business2Community - Page 7 of 607

Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

ABM and Sales Velocity: How to Use ABM to Run Pipeline Acceleration Programs

Velocity is a key metric in a B2B organization. By understanding how quickly accounts move through your funnel, you can…

Jay Leonard
December 3, 2019
Sales Management

How to Improve Cross-Functional Communication: A Guide for Matrix Organizations

Many organizations today have adjusted to the fast-changing needs of the modern business world by replacing hierarchical structures with flatter,…

Jay Leonard
December 3, 2019
Communications

5 Social Media Platform Updates to Know About

In an effort to continuously satisfy its users, the major social media sites are always introducing updates meant to improve…

Jay Leonard
December 2, 2019
Social Media

How to Boost Your Sales During the Holiday Season

Depending on what you sell, the holiday season can be your busiest time of year or a slow season. For…

Jay Leonard
December 2, 2019
Sales Management

The Profit: Marcus Lemonis Invests in Polar Bear Coolers

Marcus Lemonis has an interest in the outdoors, camping and tailgating so when Polar Bear Coolers came to him with…

Jay Leonard
December 1, 2019
Entertainment

Online Reputation Monitoring Tools Overview

Monitoring your online reputation will provide the insights you need into what is prospects, customers, and other stakeholders are saying…

Jay Leonard
November 30, 2019
Business Articles

How to Upgrade Your PR Strategy for 2020

Say you need surgery. Would you go to a doctor who hasn't updated his techniques for the last 10 or…

Jay Leonard
November 30, 2019
Business Articles

Valuable Marketing Metrics For Social Media Success

“Marketing without data is like driving with your eyes closed.” – Dan Zarrella If you want to know how to…

Jay Leonard
November 29, 2019
Social Media

How to Create High-Converting CTAs For Your Landing Page

How much attention and research do you put into your calls-to-action when crafting a landing page? If your answer is…

Jay Leonard
November 29, 2019
Online Marketing

Do Any Network-Marketing Companies Pay the High Commissions They Promise?

The network-marketing industry loves to inflate numbers. Companies attract representatives with promises of high commissions. They claim, “Nobody pays more…

Jay Leonard
November 29, 2019
Consumer Marketing

25 Mistakes Businesses Make When Starting to Accept Credit Cards

When it comes to getting paid for your products or services, there are few options that top credit cards. That’s…

Jay Leonard
November 29, 2019
Finance

4 New PR Priorities for 2020

As this year draws to a close, PR pundits have pondered how PR will change in the coming year. Those…

Jay Leonard
November 28, 2019
Business Articles

The Project Manager (A Misunderstood Product Owner Stance)

The Project Manager usually focuses on the daily activities of the Development Team. They almost never miss a Daily Scrum…

Jay Leonard
November 28, 2019
Strategy

How to Decrease Churn Rate Through Excellent Customer Service

Customer churn, often called customer attrition, may not be the most uplifting metric, but it’s crucial for companies to monitor.…

Jay Leonard
November 28, 2019
Customer Experience

Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a…

Jay Leonard
November 27, 2019
Ecommerce

5 Must-Know Marketing Analytics Trends for 2020

Imagine being able to make smarter business decisions, prevent issues ahead of time, and improve the ROI of your marketing…

Jay Leonard
November 27, 2019
Marketing Automation

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