Jay Leonard, Author at Business2Community - Page 8 of 607

Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Customer-Centric Strategy: Definition and Benefits

Being customer-centric is more important than ever before. The internet levels the playing field for feedback on how businesses treat…

Jay Leonard
November 27, 2019
Strategy

LinkedIn Writer Weighs In: Is it Worth it to Pay for LinkedIn?

LinkedIn changes its paid membership offerings quite often, and they don’t come cheap. As a LinkedIn writer, I give the…

Jay Leonard
November 27, 2019
LinkedIn

The Decision Maker (A Preferred Product Owner Stance)

What is a Decision Maker? Decision Maker, which helps the stakeholders and Scrum Team to keep time-to-market short, by keeping…

Jay Leonard
November 27, 2019
Strategy

Network, Reach and Audience Are NOT the Same

With the continued rise of LinkedIn and other social platforms there is an increasing focus on audience, reach and network…

Jay Leonard
November 27, 2019
Marketing

Brand YOU: 7 Benefits of Creating a World-Class Personal Brand

Oprah Winfrey is a household name today. As the host of the top-rated, award-winning Oprah Winfrey Show, she made it…

Jay Leonard
November 26, 2019
Branding

4 Reasons Advanced Product Recommendations Mean More Revenue

Product recommendations are one of the most important tools that your site has. They have the power to increase conversions,…

Jay Leonard
November 26, 2019
Product Management

Social Engineering: The Insider Threat to Cybersecurity

Social engineering, simple as it may seem, is a sneaky method of gaining “insider access” to an organization’s network and…

Jay Leonard
November 26, 2019
Cybersecurity

5 Easy Ways to Get Backlinks to Your Site

If you have a business website, you may be interested in SEO. Some businesses just set up a website to…

Jay Leonard
November 26, 2019
SEO

How to Meet the Modern B2B Customer Experience (CX) with Content

Recent Gartner research discovered that over 80% of organizations currently expect to compete primarily on customer experience (CX). In other…

Jay Leonard
November 26, 2019
Customer Experience

Azure Logic Apps: Workflow Automation Evolved

Every business has workflows that don’t quite work. Some companies have hopelessly disjointed systems that don’t talk to one another…

Jay Leonard
November 26, 2019
Cloud Computing

Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands

Cart abandonment is a huge issue in ecommerce. So cart abandonment emails are often a top revenue generator. And discounts…

Jay Leonard
November 25, 2019
Email Marketing

RPA in Banking – Use-Cases, Benefits, and Steps

It is no secret that today, banks and other financial institutions have to evolve continually to provide the best customer…

Jay Leonard
November 25, 2019
Product Management

How to Improve Sales Performance

According to Sales Hacker’s State of Sales Performance Survey Report 2019, there’s a wide gap between what sales leaders think…

Jay Leonard
November 25, 2019
Sales Management

4 Essential Steps to Build a Profitable SaaS MVP

A new business model is sweeping the world. In times past, you bought something once and it was yours forever.…

Jay Leonard
November 25, 2019
Business Articles

Prevent a Reptile Dysfunction: Work WITH, Not Against, the Lizard Brains on Your Staff

You’re running a team of managers with a set of complicated goals, and you need to know how things are…

Jay Leonard
November 25, 2019
Leadership

4 Ways to Increase Customer Renewals

American companies lose nearly $140 billion annually to avoidable customer churn — that’s a number that would be frightening if…

Jay Leonard
November 25, 2019
Customer Experience

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