Jay Leonard

Define Your Customer Experience Strategy and Link to Execution What exactly is a customer experience strategy? Spend any time online…

Are you responsible for creating tons of great content for your company's blog, social and video channels? One of the…

Brand Awareness has two main goals. The first is moving the knowledge of your product or service from the unknown…

The primary goal for digital marketers is to drive conversions. Whether click-throughs, content downloads, or actual sales, marketers work diligently…

Vinny Zaldivar, owner of Coco Taps, is passionate about his product, a tapping system for coconuts. Coco Taps allow consumers…

The internet has turned local business on its head, giving rise to e-commerce companies like Amazon that compete with mom-and-pop…

Have you ever heard someone say, “Think before you speak”? When planning a marketing campaign for a new product launch,…

Every brand wants to win the trust of its customers as it’s the basis of long-term advocacy. However, consumers are…

Choosing a software solution to help manage your strategic planning process is less about bells and whistles, and more about…

LinkedIn are currently piloting a new feature called Teammates. This isn’t available to everybody yet, but the idea is that…

According to a recent survey, 66% of marketers ran three or more influencer marketing campaigns in 2018 and 42% now…

Here’s the reality: most marketing agencies go nowhere. Even fewer achieve scale. So should you be leveraging growth hacks for…

Employer branding is a trending topic, but it’s also not going away anytime soon. With social media platforms becoming the…

We often see every billionaire and attribute their success to luck or talent. This way of thinking is a big…

Let me guess: You love creating content. You’re creatively fulfilled to share your thoughts and feelings with netizens. And you…