Jay Leonard

Listen to Your Audience to Meet Consumer Expectations Do you truly understand your customers? I’m not talking about creating personas,…

Conversations. They’re all around us. We’re in multiple conversations everyday. And then as soon as we put on our marketing,…

We often hear the roles of Customer Success Manager (CSM) and Account Manager (AM) used interchangeably. But is there actually…

A friend of mine recently told me about their bad experience at a restaurant. The server was very nice and…

Here at Wishpond, we talk a lot about marketing tools -- today, we want to talk a bit more about…

Verizon’s 2019 Data Breach Investigations Report states that 80% of hacking-related breaches come from weak or stolen credentials. How can…

Like Ariel of Disney’s The Little Mermaid, video wants to be where the people are: websites, social media platforms, mobile…

Webinars are a great way to demonstrate your expertise or promote your products to your audience. They also help your…

Those of us who have been in the online dating pool know about vetting prospects. It doesn’t matter if you’ve…

Why does spend management require so much time? In theory, a process that matters to many different businesses should have…

Noticed your Instagram engagement plummeting recently? Likes not coming as easily as they used to? Comments less frequent? You’re not…

Businesses and brands are constantly competing for attention on social media, and with all the noise and incessant messaging, how…

Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They’re one of…

Ever wondered how to get your website to the top of the search results? Well, the wait is over. The…

You may be a brand that is thinking about running Instagram ads but has not tried anything yet. You might…