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Big Data

The rate at which data is growing is increasing every day and in order to make sense of this big data, check out these articles for the latest big data tips.

How Data-as-a-Service (DaaS) is Revolutionizing Marketing

Marketers analyze the data and crunch the numbers – but how many can really say they know which consumers or…

Jay Leonard
January 20, 2015
Big Data

5 Trends in Big Data Uncovered

Even if the term “big data” is overused to encompass more about the digital world than it should, there is…

Connor Brooke
January 18, 2015
Big Data

Is the Data in Your CRM a Ticking Time Bomb?

Customer relationship management (CRM) has evolved from a niche term to a popular concept, and now it is central to…

James Spillane
January 15, 2015
Big Data

Tips on Successfully Using Big Data

Big data is a common term for the collection of data from a company's internal and external sources which allows…

Jay Leonard
January 13, 2015
Big Data

Big Data or Big Confusion?

An Argument for Simplifying Your Business Intelligence Every year, IBM interviews thousands of C-suite executives from across the globe to…

Alan Draper
January 10, 2015
Big Data

Time Value Of Data: Preventing Client Data Decay

The idea of temporal depreciation affects many aspects of life, such as money's value and aging. It also relates to…

Alan Draper
January 7, 2015
Big Data

Why Your Marketing Data Needs A New Year Makeover

Data by its very nature is dry and unappetising to us visually-driven creative marketers. Learn how giving your data a…

Jay Leonard
January 5, 2015
Big Data

15 Business Stats For Starting 2015 Off Strong

It’s officially 2015, and while you may still be getting back into the swing of things at the office after…

Alan Draper
January 5, 2015
Big Data

The Mirage of Data

Big Data and data-driven marketing are two of the most prominent business buzzwords. New technologies are giving businesses access to…

Jay Leonard
January 2, 2015
Big Data

3 Ways Retailers Can Clear House Post-Holiday Season Without Losing Big

The week following Christmas is known for big blowout sales and markdowns—desperate pleas from retailers to rid their shelves before…

Jay Leonard
December 24, 2014
Big Data

Social, Mobile, Big Data and Cloud Converge Into Ubiquity

Today, four major technology streams – social media, mobile, big data, and cloud – are slowly coming together to create…

Connor Brooke
December 23, 2014
Big Data

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