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Branding

Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.

Are You Branding Your Competencies, Characteristics and Intangibles?

The job post of today reads something like this: 20 year company seeking sales professional with 5 years of a…

Jay Leonard
October 16, 2012
Branding

Why I Think eBay’s New Logo Change Is A Mistake

Ah, eBay, that site full of auctions and deals that seems to have grown with the internet since it was…

Alan Draper
October 11, 2012
Branding

Writing Versus Content Curation for Personal Branding Success

Which is better for personal branding success–writing fresh content or curating content written by others? Content curation has been in…

Connor Brooke
October 3, 2012
Branding

Dissecting the Corporate Mascot

Stroll into your local supermarket and images of mascots assault the eyes from every direction. Cereal boxes, battery packs, dog…

Connor Brooke
September 27, 2012
Branding

Online Impression Management – Is Your Personal Brand Hurting Your Chances of Being Hired?

In recent years, the concept of controlling your personal brand has grown considerably, especially since so much personal information can…

Alan Draper
September 25, 2012
Branding

Tupperware Brands Corp: Stock Research Analysis

In this article, we will look at Tupperware Brands Corp (TUP) using FAST Graphs™, a tool that analyzes fundamentals. This…

Jay Leonard
September 21, 2012
Branding

Photo Tactics for Increased Social Engagement: Tim Tebow, iPhone 5 & more

Each week, we review the Retail Social Juice Index (RSJI) top brands and show how these retailers engaged with their…

Connor Brooke
September 21, 2012
Branding

How Corporate Logo Design Builds Up Brand Recognition

Nowadays, identity is the keyword in any business environment; every business needs to be unique and memorable in order that…

James Spillane
September 18, 2012
Branding

How to Use Humor to Build Brand Personality

Don't Be Afraid of the Funny From Old Spice to Dos Equis, many marketing messages that stick with us and…

Connor Brooke
September 13, 2012
Branding

Lessons From Snooki: How To Revamp Your Personal Brand

When done properly, personal branding serves to push individuals from relative obscurity to some degree of notoriety in his or…

Alan Draper
September 11, 2012
Branding

Little Known Ways To Make Sure Your Business Card Pops

Make sure your business card stands out in the stack. Business cards are so much more than a rectangular piece…

Connor Brooke
September 7, 2012
Branding

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