If Michael Clarke Duncan could pass away at just 54-years old, what in the world is in store for the…
Branding
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
You have a brand, and you probably invested a lot of time and money into shaping it. You take pride…
Branding
According to my best estimate, I’ve spent about 1,350 hours in Starbucks… wearing a green apron. I was able to…
Branding
Whenever I go on Twitter, I’m drawn for some unexplainable reason to the Trending Topics. Oftentimes, the trends are something…
Branding
Centre yourself, greet the new day and open to the vision: we will remain open, move with the times, bend…
Branding
Perhaps it's the "Pinterest Effect" - the social media network that is all about the visual side of life, but…
Branding
From an honest perspective, Target should be lumped into the same category as Wal-Mart. Both retailers are mass-merchants selling everything…
Branding
There are no shortage of definitions for the term “brand equity.” You probably have your favorite. This is one of…
Branding
Great product names are a powerful force in branding and marketing. They differentiate a company from its competitors, make an…
Branding
In an effort for transparency – I am a Penn State graduate. As I sit here and watch the Louis…
Branding