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Branding

Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.

Brand Passion Index: Pizza Hut Takes the Biggest Piece of the Pie

As a native New Yorker (full disclosure: actually raised in New Jersey), I love a slice of pizza with a…

Connor Brooke
April 26, 2012
Branding

Spam Is Deadly To A Brand!

Seriously, I scratch my head daily, as way too many unsolicited, non-permission based emails come through to any one of…

Jay Leonard
April 23, 2012
Branding

Defining and Protecting Your Brand’s Image

Image may be one of the most overused and misunderstood terms in branding. The perception of your image has marketing…

James Spillane
April 15, 2012
Branding

Only One Quarter Of American Consumers Are Brand Loyal

To be honest when I first this finding that came from a study, conducted by Ernst & Young who surveyed…

Connor Brooke
March 27, 2012
Branding

Marketing Yourself in Three Steps: The Pillars of Personal Branding

You’ve heard it said before: “success is all about marketing.” Think of personal branding as marketing yourself. We do this…

Connor Brooke
March 23, 2012
Branding

Brand Passion Index: We All Scream for Dairy Queen

Last week, I attended SXSW where we launched an engaging and informative campaign about the classic question: what do women…

James Spillane
March 22, 2012
Branding

Does Your Personal Brand Resemble You?

Whether you like it or not, people DO judge a book by its cover. Fact of life. Just as you…

James Spillane
March 14, 2012
Branding

What’s the Likeability of Your Brand — or Your CMO?

What’s your brand’s friendliness factor?  Perhaps it’s the stream of debates between the Republican presidential candidates that have ratcheted up…

Jay Leonard
March 7, 2012
Branding

How To Get Your Own Domain Name, Part 1

To add a heightened level of professionalism. A JobMob reader asks: I have a professional question. Do you know how…

Jay Leonard
March 2, 2012
Branding

The Magic of 1,000 True Fans

You only need a small customer base to build huge rewards for your business. Being a Sharing Superhero means you’re…

Jay Leonard
March 2, 2012
Branding

The Rise of the Employee Brand

While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands. However, while…

Connor Brooke
March 1, 2012
Branding

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