There is a documentary film about to be unleashed on the advertising world called The Naked Brand. It is about…
Branding
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
The foundation of reputation management rest on authenticity: The ability to tap into your genuine, humble and individual human qualities…
Branding
Just like products, brands need to be sold—but selling your brand is about more than showcasing a list of features;…
Branding
As a small business, your main goal is to achieve sustainable growth for your company. That is why branding is…
Branding
General Electric has been in India for the last 20 years and touching Indian hearts by their work but a…
Branding
Coca-Cola is dealing with a minor crisis this week because of comments by a former marketing executive expressing remorse over…
Branding
Earlier this month the Centers for Medicare and Medicaid Services started considering a name change for one of the healthcare…
Branding
The term "branding" can mean different things to different people. Many of our new clients view branding mainly as the…
Branding
I have always had an appreciation for great art, but when I heard the breaking news that Edvard Munch’s 1895…
Branding
I was lucky to be a VIP guest at DecodedFashion in New York this week, a new annual conference that…
Branding