Before eCommerce and SaaS went mainstream, you didn’t have to worry too much over churn if you had a good…
Customer Experience
In order to gain and retain customers today you need to focus on creating engaging experiences. Check out these customer experience tips and best practices.
Long-term customers are more valuable to your company’s growth than you may think. A study from Harvard Business School found…
https://www.youtube.com/watch?v=0sBALM5IB5o Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business…
The holiday season looks a bit different these days. Gone are the long lines of consumers waiting outside of box…
https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/The_Downside_of_the_Quick_and_Easy_Customer_Win.mp3 Who wouldn’t want fast and easy customer growth for your business? How can there be a downside to quickly…
Customer acquisition; the practice of bringing in new customers/clients that fit the ideal customer profile (ICP) for your company. A…
A positive customer experience used to mean a smile, a firm handshake, and a kind word — but not anymore.…
Cultivating the relationships you have with your customers is key to building your brand and growing your business. With social…
Customer Experience (CX) expectations have been changing over the years due to the rise of digital marketing. With better ways…
Email marketing is there, and it’s not going away very soon. It’s still a very potent means of reaching across…