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Loyalty Marketing

Maintaining a loyal customer base and creating customer advocates requires superior execution. Check out these loyalty marketing tips and best practices.

A Casket Salesman’s Lessons on Creating Brand Loyalty

Brand marketers invest billions creating an emotional connection between their brand and prospective or current customers. In fast food, packaged…

Jay Leonard
January 17, 2012
Loyalty Marketing

Customer Satisfaction and Customer Loyalty: It’s Like “Like vs. Love”

Are you customers satisfied? That’s good, right? Well, yes for the short term. But in the long term, it’s not…

James Spillane
October 20, 2011
Loyalty Marketing

Memory Shtick: Wendy’s Returns to a Classic

When brands find they are losing sales, share, and profits, there are three well-used approaches that usually get served up…

Alan Draper
October 3, 2011
Loyalty Marketing

5 Steps to Better Customer Loyalty [Customer Retention Tips]

Why do you lose customers? The #1 reason that customers leave you is because they think that you don’t care…

Jay Leonard
September 10, 2011
Loyalty Marketing

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