eCommerce as a whole has cracked most traditional industries wide open, stimulating the birth of a new business model that…
Loyalty Marketing
Loyalty Marketing
Maintaining a loyal customer base and creating customer advocates requires superior execution. Check out these loyalty marketing tips and best practices.
Uncertainty and hard decisions You have just started designing a reward system for your loyalty program, and suddenly many unanswered…
Loyalty Marketing
What is customer loyalty? With every business claiming their product is the best—and many being quite similar—the easiest answer is…
Loyalty Marketing
Looking at the insane effort customers went through to lay their hands on the new iPhone 6, it’s easy to…
Loyalty Marketing
When it comes to stimulating consumer interest, loyalty marketers have become quite adept at brewing up ideas. Few of these…
Loyalty Marketing
Price wars pose a challenge for marketers, whether they are on the retailer's or manufacturer's side. Discounts have appeared more…
Loyalty Marketing
For leaders to make smart decisions about who the best, most loyal, and most profitable customers are, they need to…
Loyalty Marketing
A number of weeks ago I had the opportunity to attend the World of Business Innovation summit in New York.…
Loyalty Marketing
Customer loyalty is an important metric of your business’ success. It gives you insight into issues ranging from whether you’re…
Loyalty Marketing
How would you answer this question: Can you buy customer loyalty? Of course! I think so… Surely not? Never! How…
Loyalty Marketing