Tesla doesn't advertise the way traditional car makers do. The mythical company has grown almost exclusively relying on word of…
Loyalty Marketing
Maintaining a loyal customer base and creating customer advocates requires superior execution. Check out these loyalty marketing tips and best practices.
Of all the reasons why customers are loyal to your brand, 70% have nothing to do with the product you…
eCommerce should never just be about the quick sale. Your products and customer service should be geared towards providing customers…
Customer acquisition strategies receive a lot of focus—new customers are essential for any business. But you may have heard the…
We’ve all seen the saying “Start strong, finish stronger”—probably on a poster at the gym intended to provide inspiration to…
In a recent story on Nation's Restaurant News, Chipotle downplayed the efficacy of loyalty programs: "Wall Street analysts recently asked…
Given a choice between launching a marketing campaign or a loyalty program, most business owners usually go for the first…
Let’s take a moment to look back at our favorite 2003 romantic comedy, “How to Lose a Guy in 10…
I often write about asking for referrals, but there are many other ways to leverage your clients for gaining more…
Can 2.2 million pairs of jeans make Walmart a happier place to shop? Perhaps we should ask the greeter. Jeans,…