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Loyalty Marketing

Maintaining a loyal customer base and creating customer advocates requires superior execution. Check out these loyalty marketing tips and best practices.

Why Does Customer Loyalty Matter?

Business owners sometimes say that getting customers is one of the hardest parts of business. Landing customers can be difficult,…

James Spillane
February 12, 2016
Loyalty Marketing

How Tesla’s Magnetic Referral Program Delivered Over 40X ROI in Q4 2015

Tesla doesn't advertise the way traditional car makers do. The mythical company has grown almost exclusively relying on word of…

James Spillane
February 11, 2016
Loyalty Marketing

8 Sheer Facts About Customer Loyalty [FACT SHEET]

Of all the reasons why customers are loyal to your brand, 70% have nothing to do with the product you…

Alan Draper
February 6, 2016
Loyalty Marketing

Customer Loyalty: Don’t Use Gimmicks, Provide A Real Reason To Return [Infographic]

eCommerce should never just be about the quick sale. Your products and customer service should be geared towards providing customers…

Jay Leonard
January 22, 2016
Loyalty Marketing

How to Retain Your Existing Customers with the Right Data

Customer acquisition strategies receive a lot of focus—new customers are essential for any business. But you may have heard the…

Jay Leonard
September 22, 2015
Loyalty Marketing

Customer Retention: 3 Ways to Start Strong and Finish Stronger

We’ve all seen the saying “Start strong, finish stronger”—probably on a poster at the gym intended to provide inspiration to…

Connor Brooke
August 26, 2015
Loyalty Marketing

What Chipotle Gets Wrong About Customer Loyalty

In a recent story on Nation's Restaurant News, Chipotle downplayed the efficacy of loyalty programs: "Wall Street analysts recently asked…

Connor Brooke
August 25, 2015
Loyalty Marketing

Marketing Campaign or Loyalty Program: Which Should You Prioritize?

Given a choice between launching a marketing campaign or a loyalty program, most business owners usually go for the first…

Jay Leonard
August 23, 2015
Loyalty Marketing

How to Lose a Customer in 10 Days

Let’s take a moment to look back at our favorite 2003 romantic comedy, “How to Lose a Guy in 10…

James Spillane
August 12, 2015
Loyalty Marketing

Using Your Clients for More Clients

I often write about asking for referrals, but there are many other ways to leverage your clients for gaining more…

Connor Brooke
June 28, 2015
Loyalty Marketing

Happy Worker, Happy Walmart? 3 Steps to Turn Employee Perks Into Customer Loyalty

Can 2.2 million pairs of jeans make Walmart a happier place to shop? Perhaps we should ask the greeter. Jeans,…

Connor Brooke
June 27, 2015
Loyalty Marketing

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