Various studies point in the same direction: customer loyalty is disappearing in a hurry. Consumers put less trust in brands…
Loyalty Marketing
Loyalty Marketing
Maintaining a loyal customer base and creating customer advocates requires superior execution. Check out these loyalty marketing tips and best practices.
The strength of a loyalty program relies on the sustained participation of active members. Programs without sufficient customer engagement do…
Loyalty Marketing
There are three principles a business must focus on to encourage customer loyalty and increase share of wallet. The most…
Loyalty Marketing
The human brain has two hemispheres, each with its own traits: the right hemisphere is associated with creativity and new…
Loyalty Marketing
If you are in the business of customer service and customer support – take note: It’s Customer Loyalty Month. What…
Loyalty Marketing
Customer loyalty: It’s the ultimate goal for many businesses today. However, research after research indicates that loyalty is decreasing, particularly…
Loyalty Marketing
To be sure of hitting the target, shoot first and call whatever you hit "the target.” (Richard A McCullough, @richwriter,…
Loyalty Marketing
Ernst & Young released a report called “Voice of the Customer, Time for Insurers to Rethink Their Relationships 2012.” This…
Loyalty Marketing
Any business will tell you that retaining customers is easier than acquiring new ones. And, it can be at least…
Loyalty Marketing
We’ve all heard the saying, “It’s cheaper to keep an existing customer than to gain a new one.” But how…
Loyalty Marketing