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Loyalty Marketing

Maintaining a loyal customer base and creating customer advocates requires superior execution. Check out these loyalty marketing tips and best practices.

The Ultimate Loyalty Rewards Handbook

Coming up with loyalty rewards for your VIP program is such an exciting time in a company’s life. All the…

James Spillane
October 22, 2019
Loyalty Marketing

Loyalty Programs are Not the Same as Referral Programs

Let’s clear some things up. A loyalty program and a referral program are two different things. Yes, there are some…

Connor Brooke
September 24, 2019
Loyalty Marketing

A Guide to Retail Reward Programs

Loyalty programs are like cars: from an outsider’s perspective, there’s not much difference between them. Cars get you from point…

James Spillane
July 1, 2019
Loyalty Marketing

New Study: Why Emotional Connection is Essential for Customer Loyalty

Every company wants a slew of loyal customers who are excited about new products, features, and offerings. Indeed, there are…

Alan Draper
June 14, 2019
Loyalty Marketing

What is Customer Loyalty? An Important Topic You Can’t Miss Out On

Today, customers are informed, and that means they know what your competitors have to offer. The challenges this poses to…

Jay Leonard
April 18, 2019
Loyalty Marketing

7 Steps to Create a Retail Loyalty Program

People often believe the grass is greener on the other side, but that's not always the case for eCommerce customers.…

Jay Leonard
April 6, 2019
Loyalty Marketing

15 Reasons Why You Need a Referral Program

People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral is the holy…

James Spillane
March 19, 2019
Loyalty Marketing

What Do Great Customer Loyalty Schemes Look Like in a Post-GDPR World?

The General Data Protection Regulation (GDPR), introduced in May 2018, changed how brands interact with their customers. Tighter restrictions around…

Jay Leonard
November 30, 2018
Loyalty Marketing

What’s the Customer Loyalty Loop?

The value of loyal customers can’t be overestimated—they trust your business, make more purchases, and act as brand advocates. Yet,…

Alan Draper
November 27, 2018
Loyalty Marketing

Why ‘Choice’ is so Critical to a Successful Loyalty Program

Choice is a key part of consumerism. When you offer buyers different colors, you can attract more customers. When you…

James Spillane
October 21, 2018
Loyalty Marketing

3 Best Practices To Retain a B2B Client

A lot of service industry companies like marketing agencies, PR agencies and business consultancy firms depend on having their clients…

James Spillane
September 19, 2018
Loyalty Marketing

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