Today I have some tools that can help influencers and entrepreneurs improve their bottom line. Running a consulting business online…
Strategy
Strategy
Every business needs a sound strategy in order to be successful. Check out these articles to help define or reshape your business strategies.
I recently had my first in-person client meeting after 17 months of remote working. Wow, it was almost like I…
Strategy
Tripwire marketing is a term used to describe segmenting your audience to make lower-cost sales in order to get them…
Strategy
Process is one of the four pillars of high performing organizations. Highly functional organizations leverage distinctive capabilities and processes to…
Strategy
While it is important to focus on sales growth and profit margins, it’s also critical to understand what is connected…
Strategy
The first attention-grabbing result of our survey showed us that company decision-makers and technical communicators have different priorities when it…
Strategy
First off, what is the creator economy? We've seen a rise in the "creative economy" in recent years, with creators…
Strategy
Business process outsourcing (BPO) involves hiring third-party contractors or cloud-based ‘business process as a service’ solutions to undertake your business…
Strategy
Many people dream of working for themselves, being their own boss, having the freedom to only take on clients and…
Strategy
Total retail loss is an alarming drain on the revenue of retail companies. Driven by common occurrences like shrink, returns,…
Strategy