The insurance industry walks an often-challenging line. It’s a fast-moving and competitive industry with limited customer touchpoints. That means every…
Customer Experience
In order to gain and retain customers today you need to focus on creating engaging experiences. Check out these customer experience tips and best practices.
Retailers in the 21st century have been the key carriers of elevating the standards of customer experience. In a marketplace…
I recently wrote an article in Forbes about how to get customers to pay more. The focus, of course, was…
Like any popular business term, “customer centricity” is often abused by businesses that shoehorn it into their core values. Unsurprisingly,…
Picture the last time you bought something online. You’re sitting on your couch, watching The Office from start to finish…
When you buy a product online, do you check reviews from existing customers? Odds are, you do, and you’re not…
Occasionally, customer advisory board (CAB) managers will receive a request from a CAB member to substitute another representative from their…
If you've been following this blog lately, you know I've been thinking about getting a dog. We had quite a…
As marketers, we all know that the success of your business depends greatly on how satisfied your customers are. One…
Customer retention is key when managing a successful business. You want to keep your customers coming back again and again.…